Image for post
Image for post
Photo by fauxels from Pexels

If there’s one thing 2020 hasn’t screwed up, it’s entrepreneurship.

It’s been an interesting year…

2020 began full of hope and promise. But the optimism that accompanied the new decade quickly faded as the world came face to face with a series of health, political, economic, and social challenges the likes which we have not seen in generations.

Times are tough. And for many, instincts are telling them to hunker down and wait out the storm. But there’s another option. One that allows you to take control of a seemingly uncontrollable situation.

Entrepreneurship.

For anyone out there that’s ever wanted to run their own business, now is the perfect time to start. Entrepreneurship brings hope, creates opportunity, insulates you from uncertainty, and like a desert cactus, thrives in harshest of conditions. …


Image for post
Image for post
Photo by Marc Mueller from Pexels

Why leaders must consider more than just productivity before bringing employees back to the office.

A last-minute, all-team Zoom could only mean one thing: our CEO had big news.

After abandoning our small Chicago office at the start of the COVID-19 crisis, our company had been working 100% remote for nearly three straight months. During this time, we had yet to have an impromptu all-hands meeting, and imaginations were running wild as everyone hopped on to the sound of Zoom’s familiar ding.

“After speaking with building management, I’ve learned that we’ll be cleared to return to the office as soon as June 15.”

Though we were all sitting miles apart, you feel the air leave the virtual room. Sure, there had been plenty of jokes like “see you in 2021” and talk of our “new normal” — but this was the first serious piece of news related to working in the office since we went remote back in March. …


Image for post
Image for post
Photo by Edgar Colomba from Pexels

What Hollywood Can’t Seem to Get Right

Have you ever compared your life to the movies?

You’re not alone. In fact, I’d venture a guess that from time to time most of us imagine we’re the star in our very own blockbuster. Making friends, fighting enemies, falling in love, and tackling challenges on a journey towards a better future.

While there’s certainly no harm in the occasional Hollywood daydream, it can cause some real trouble when you start to blend your real life with life on the silver screen. …


Image for post
Image for post

The one question every entrepreneur needs to be asking.

Are you default alive or default dead?

It was a question running through my mind over and over again. As I sat on a Zoom listening to partners at several major VC firms discuss the state of capital during these unprecedented times - many of whom were suggesting that founders switch their mindset regarding runway and burn rate from months to years - Default Alive and Default Dead were the phrases dancing through my head.

As someone that once realized they were Default Dead after it was too late, I know all too well that this concept is not nearly as widely known or adopted as it should be. But as entrepreneurs everywhere face challenges the likes of which they have never seen, now more than ever they need to start each morning by asking themselves a simple…


Image for post
Image for post
Photo by Andrea Piacquadio from Pexels

Going digital shouldn’t mean leaving sponsor dollars on the table

Of all the industries hit hardest by the coronavirus pandemic, live events ranks right up there with restaurants, bars, movies theaters, and concert venues. If people are forbidden from coming together, how can you possibly host a successful event?

Well, many event producers are trying to recreate the magic of live events through digital conferences, webinars, and virtual trade shows. But, there’s one huge problem with this transition…

Sponsors

For those unfamiliar with the live event space, sponsorship dollars frequently make up a huge percentage of the profit margins on events. In fact, as someone that spent many years running their own sponsorship management agency, and currently teaches thousands of students how to write successful sponsorship proposals, I know first-hand how many event producers both big and small that not only want sponsorship dollars to survive — they need sponsorship dollars to survive. …


Image for post
Image for post
Photo by Alexas Fotos from Pexels

How to adapt and survive during these uncertain times

There is no such thing as “business as usual” anymore.

The world has been turned upside down, and companies everywhere are adapting to a new way of life. For many, this ability to adapt is a matter of life or death for their business. Because even if things do return to the way they were before the chaos (however unlikely this may be), it won’t happen for quite some time. Meaning that for businesses to survive the storm, they need a new game plan.

What sort of game plan? One that takes a page right out of the Silicon Valley playbook, adopting a skill that is a perennial favorite among venture-backed startup…


Image for post
Image for post
Photo by energepic.com from Pexels

Why now is as good a time as ever to launch your business

The fear is real.

Markets are in record declines not seen in over 30 years. Massive layoffs have begun, with much more likely to come. Several businesses have already gone under. Capital is drying up.

Let there be no doubt: we’re heading into a long-awaited recession that will shake the world to its core. And for many would-be entrepreneurs out there, this market instability is the perfect excuse to shelve their dreams while they wait for things to blow over.

But is this the right move?

It’s no secret that starting a business is incredibly difficult. …


Image for post
Image for post
Ford

What you can learn from Bill Gates’ favorite business case study

Recently, Ford had the pleasure of announcing that their iconic F-150 pickup truck took home the trophy for 2019’s top-selling vehicle in the U.S. An incredible feat on its own, this is especially astonishing considering that the F-150 has earned this honor for a mind-blowing 43 consecutive years.

That’s right, this product has remained atop the charts since 1976! There are very few companies out there with any sort of track record like this, and Ford should absolutely be commended for longevity, and its ability to evolve its F-Series product line over many decades and several generations of consumer tastes. …


Image for post
Image for post
3D Printed Home from ICON

Is the biggest purchase of our lives finally due for disruption?

Have you purchased a tv recently?

Moving to a new apartment last year, my wife and I were due for an upgrade. Our existing TV was one I bought when I first moved to New York City in 2009. Taking a cab across town (pre-Uber), I went to the Manhattan Best Buy to scope out my options (pre-Amazon Prime 2-Day Shipping). After some sweet talk from the salesman, I eventually landed on a 37” Insignia Brand 720p LCD flat screen — ”flat” being a relative term, as the TV was nearly 5 inches thick.

The cost? $659.

I haven’t thought much about TV’s since then. So, it came as quite a shock when I went to purchase our new television on Amazon. After a few hours browsing and scouring reviews, we ultimately went with a 52” Toshiba 1080p LED Smart TV. …


Image for post
Image for post
Photo by Jopwell from Pexels

How Customer Discovery Could Have Saved Me $97,452.98

I bet I’ll have 100 users by dinner…

I had never been more confident. I was finally launching my first startup, and I just knew that this was the day everything was going to change.

This moment had been six months in the making. What started as a simple idea that popped into my head while sitting at a stoplight, had since morphed into an obsession that consumed every waking moment. …

About

Kelly Bertog

Writer and entrepreneur obsessed with marketing, startups, and studying how humans respond to failure.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store