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If there’s one thing 2020 hasn’t screwed up, it’s entrepreneurship.

2020 began full of hope and promise. But the optimism that accompanied the new decade quickly faded as the world came face to face with a series of health, political, economic, and social challenges the likes which we have not seen in generations.

Times are tough. And for many, instincts are telling them to hunker down and wait out the storm. But there’s another option. One that allows you to take control of a seemingly uncontrollable situation.


For anyone out there that’s ever wanted to run their own business, now is the perfect time…

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Why leaders must consider more than just productivity before bringing employees back to the office.

After abandoning our small Chicago office at the start of the COVID-19 crisis, our company had been working 100% remote for nearly three straight months. During this time, we had yet to have an impromptu all-hands meeting, and imaginations were running wild as everyone hopped on to the sound of Zoom’s familiar ding.

“After speaking with building management, I’ve learned that we’ll be cleared to return to the office as soon as June 15.”

Though we were all sitting miles apart, you feel the air leave…

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What Hollywood Can’t Seem to Get Right

You’re not alone. In fact, I’d venture a guess that from time to time most of us imagine we’re the star in our very own blockbuster. Making friends, fighting enemies, falling in love, and tackling challenges on a journey towards a better future.

While there’s certainly no harm in the occasional Hollywood daydream, it can cause some real trouble when you start to blend your real life with life on the silver screen. …

The one question every entrepreneur needs to be asking.

It was a question running through my mind over and over again. As I sat on a Zoom listening to partners at several major VC firms discuss the state of capital during these unprecedented times - many of whom were suggesting that founders switch their mindset regarding runway and burn rate from months to years - Default Alive and Default Dead were the phrases dancing through my head.

As someone that once realized they were Default Dead after it was too late, I know all too well that this concept is not nearly…

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Going digital shouldn’t mean leaving sponsor dollars on the table

Well, many event producers are trying to recreate the magic of live events through digital conferences, webinars, and virtual trade shows. But, there’s one huge problem with this transition…


For those unfamiliar with the live event space, sponsorship dollars frequently make up a huge percentage of the profit margins on events. In fact, as someone that spent many years running…

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How to adapt and survive during these uncertain times

The world has been turned upside down, and companies everywhere are adapting to a new way of life. For many, this ability to adapt is a matter of life or death for their business. Because even if things do return to the way they were before the chaos (however unlikely this may be), it won’t happen for quite some time. Meaning that for businesses to survive the storm, they need a new game plan.

What sort of game plan? One that takes a page right out of the Silicon Valley…

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Why now is as good a time as ever to launch your business

Markets are in record declines not seen in over 30 years. Massive layoffs have begun, with much more likely to come. Several businesses have already gone under. Capital is drying up.

Let there be no doubt: we’re heading into a long-awaited recession that will shake the world to its core. And for many would-be entrepreneurs out there, this market instability is the perfect excuse to shelve their dreams while they wait for things to blow over.

But is this the right move?

It’s no secret that starting a business is incredibly difficult. …


What you can learn from Bill Gates’ favorite business case study

That’s right, this product has remained atop the charts since 1976! There are very few companies out there with any sort of track record like this, and Ford should absolutely be commended for longevity, and its ability to evolve its F-Series product line over many decades and several generations of consumer tastes…

3D Printed Home from ICON

Is the biggest purchase of our lives finally due for disruption?

Moving to a new apartment last year, my wife and I were due for an upgrade. Our existing TV was one I bought when I first moved to New York City in 2009. Taking a cab across town (pre-Uber), I went to the Manhattan Best Buy to scope out my options (pre-Amazon Prime 2-Day Shipping). After some sweet talk from the salesman, I eventually landed on a 37” Insignia Brand 720p LCD flat screen — ”flat” being a relative term, as the TV was nearly 5 inches thick.

The cost? $659.

I haven’t thought…

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How Customer Discovery Could Have Saved Me $97,452.98

I bet I’ll have 100 users by dinner…

I had never been more confident. I was finally launching my first startup, and I just knew that this was the day everything was going to change.

This moment had been six months in the making. What started as a simple idea that popped into my head while sitting at a stoplight, had since morphed into an obsession that consumed every waking moment. …

Kelly Bertog

Entrepreneur obsessed with marketing, startups, and failure. Love non-alcoholic drinks and building YOURS to support non drinkers everywhere.

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